The first wave of Pharrell x Adidas "Holi" sneakers drops today.
Pharrell and Adidas have several sneaker collabs releasing this weekend in celebration of India's Holi Festival, also known as the "festival of colors" or the "festival of love."
Each of the sneakers releasing as part of the Holi Collection are built on vibrant colorways (which is commonplace for Pharrell's Adidas collabs) as a nod to the ritual of throwing colored water at friends or strangers in jest.
Among the kicks releasing today are several versions of the Pharrell x Adidas Tennis Hu. The low top kicks come in Spring-themed colorways including bright yellow, green, red and blue, all of which are currently available for $110 at select Adidas retailers, as well as spots like Finish Line, Footaction and Foot Locker.
A general release will follow on Friday, March 16th at select adidas retailers and online.