DMX music makes the new KFC campaign hype.
A new TV commercial for KFC is further proof that DMX music makes anything intimidating - even chickens.
The rapper's hit song "X Gon' Give It To Ya," from the soundtrack for Cradle 2 The Grave, a film he starred in alongside Jet Li. To be honest, even just the opening seconds, where the chicken steps in time to the opening beat, is something I didn't know I needed in my life until now.
DMX has had a positive last few days as it turns out. He was released from jail after posting bail and managed to give the crowd at a recent music festival some words of wisdom based on his recent struggles. X gave it to them indeed.
Check out the new KFC ad below.