The rising producer and rapper was interviewed during SXSW.
Hit-Boy'sÂ Hits Since 87 label is an Interscope RecordsÂ imprint andÂ consists of fellowÂ rapper andÂ producerÂ K. Roosevelt and theÂ Audio Push duo (rapperÂ Oktane and rapper/producerÂ Pricetag).Â HitÂ claims there's a "real creative force" when they're all in the same room.
"I wanted to make a label that the young guys like myself, that have dreams -Â they can just get 'em out, you know what I'm saying?" he stated during an interview with FuseÂ at this year's South By Southwest music festival in Austin, Texas.Â
He's known Oktane and PricetagÂ for more than a decade. Having lived in the same same neighbourhood when they were teenagers, they started collaborating at a young age and came up together.Â Hit actuallyÂ recommended the two become a duo.
Like Hit-Boy,Â K. Roosevelt is a producer first, and the formerÂ reached out to him after hearing and being impressed by his instrumentals and songs.Â "We just got in and we vibed, and it just made sense to do the deal and just really create" saysÂ Hit.Â Â Â
How're we feeling about theÂ team so far?Â Peep the interview in question below, as well as the first HS87 project in its entirety:Â