Hasbro Toy Company's Acquisition Of Death Row Records Finalized

We don't need any cross-branding on this one, please.

BYAron A.
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Death Row Records had a short run but within that time, they defined an era of hip-hop. With Tupac, Snoop Dogg, MC Hammer, and many others occupying the roster, they dominated the rap game for a few years before things went to shambles. The company filed for bankruptcy in the mid-aughts.

Earlier this year, we reported that Death Row Records had been acquired by Hasbro following a massive acquisition of eOne Entertainment. Brian Goldner, Hasbro CEO, announced that they've officially purchased Entertainment One, the company that owns Death Row Records. In the previous announcement, Goldner revealed that purchased Entertainment One for $3.8B. Now, they've closed the acquisition and made it official.

"We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” Goldner said in a statement in a press release. “Our businesses are highly complementary with substantial synergies and a great cultural fit. The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. We are pleased to welcome the incredibly talented eOne team to our Company.”

Suge Knight previously stated that Ray J would be handling the music side of Death Row a few months ago. With the new acquisition, it's unclear how this might affect the Death Row catalog now that it's in Hasbro's possession. 


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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.