Gucci Mane announced the newest member of the 1017 family last night, with the honor going to no none other than St. Brick, his new Santa Claus chain. Anyone who followed Gucci through the late 00s will find the piece reminiscent of his big cartoonish chains from that era, but as far as we know, this is the first one to earn its first social media accounts.

The chain is now on both Instagram and Twitter, where it mainly brags about its CEO's (Gucci) pricy rate for a feature ($50,000). The jewelry was shot by none other than Atlanta's Cam Kirk, who has been taking photos of Gucci for years now, including the portrait used on his Trap House III cover.

The shiny Santa is a good sign that Gucci is working on his follow-up to this month's WOPTOBER, The Return Of East Atlanta Santa, which he announced would be dropping this DecemBURR.

Check out some of St. Brick's posts below.