Ty Dolla $ign has been kinda low-key killing the leaks ahead of his album Beach House 3. I say low-key because his name isn't necessarily "everywhere," and it seems like this roll-out has been a low-profile one for him, he's not out here doing a ton of press or getting himself involved in some publicity stunt to further the album. Still, he's released a series of strong, r'n'b songs that aren't playing up to any trend or cliche. He's bringing it back to the roots, stripping things back for a minute. Similarly, for the hook on Gucci Mane's new record, "Enormous," he keeps his vocals simple yet effective -- we're not hearing the lingering (or overt) effects of auto-tune, just a raw voice he uses with melodic fervor, alongside the slowly creeping beat.
That creeping production, which is defined by the stuttered production of a guitar string, is handled by a trio of ATL mainstays, Rex Kudo, OG Parker and TM88. It's on the softer side for Gucci, less trap and more r'n'b, but he handles it masterfully as well, rapping about how all the ways he'll spoil his girl -- and himself, for that matter.
The song will appear on Mr. Davis, GuWop's next album which drops tomorrow, and his third studio album since his prison release in 2016. Mr. Davis pre-order is still available if you haven't locked in your iTunes yet, get on that.
It's a big month for Gucci too, not only for this new album release, but for his marriage to Keyshia Ka'oir -- which is being documented and broadcasted starting next Tuesday on BET as Gucci Mane & Keyshia Ka’oir: The Mane Event (with 10 episodes). His autobiography is out on shelves currently, he's got an exclusive collaborative Reebook sneaker in the works, and he's recently launched his own streetwear line Delantic.
Quotable Lyrics
This lady really is the truth, I'm giving props to you
I love to fly you out the country just to shop with you
She act like she a good girl, fuck like a prostitute
I'm actin' like I'm good but really I'm in hot pursuit
I think that I'm so fly that I don't have to lie to you
But you so fucking gorgeous, I'm not tryna flatter you
- Gucci
