GOAT, the largest marketplace for authentic sneakers, has officially announced details of their Black Friday drawing, which introduces an Augmented Reality (AR) experience encouraging users to explore 125 destinations and "Greatest Of All Time" moments around the world in a bid to win over 1,000 prizes.

GOAT’s worldwide Black Friday takeover offers users the chance to win up to $10,000 in GOAT credit, purchase rare shoes at or below retail price, and even win sneakers for free. 

How It Works:

Step 1. Update to the latest version of the app, then tap the GOAT Black Friday tab on the bottom navigation. All sneakers, packs and GOAT Credit offered during the promotion will be listed on the GOAT Black Friday tab in limited quantities.

Step 2. Select your sneakers and size, packs or GOAT Credit, then adjust your number of entries and press save. You may spread your tickets to as many sneakers, packs or GOAT Credit as you wish.

Step 3. Share your entry and earn more tickets. Each share on Twitter, Instagram, Instagram Story, and Facebook yields 25 tickets. Each sneaker or GOAT Credit in the drawing may only be shared once per social media platform for a maximum of 100 tickets each.

Step 4. Winners will receive an email and push notification on Friday, November 23, 2018 at 12:00PM PT to purchase their sneakers. All winners must purchase by Monday, November 30, 2018 at 11:59PM PT and only the selected entrant may purchase.

The GOAT Black Friday experience features three key layers of engagement:

  • 1,000+ prizes: including the Air Jordan 1 Retro High OG 'Shattered Backboard,’ KAWS x Air Jordan 4 Retro 'Black,’ Pharrell x BBC x NMD Human Race Trail 'Heart/Mind,’ up to $10,000 in GOAT Credit, and exclusive, curated sneaker packs announced throughout the campaign.
  • Interactive map: featuring 125 points of interest throughout the world that represent greatness or have paved the way for sneaker culture. From historic sites tied to the Greatest Of All Time athletes like Michael Jordan, Serena Williams, Muhammad Ali and Wayne Gretzky, to milestones throughout technology, sports and sneaker history, users can digitally explore and learn about milestones of greatness to earn tickets.
  • Location-specific AR experiences: earn 100 extra tickets for visiting points of interest in person to activate and share 3D AR objects to social media. GOAT app users will also receive push notifications when they’re near a featured destination to capture their local AR experience.

Sites to explore include Flight Club NY and LA, “Sneaker Street” in Hong Kong, the iPhone debut at Moscone Center in San Francisco, coordinates of the oldest known leather shoe (5,500 years old) in Armenia, NOWHERE in Tokyo, Sneaker Freaker HQ in Australia, Muhammad Ali’s historic victory over George Foreman in Democratic Republic of Congo, and more.