General Mills is looking forward to expanding their hustle into the film industry. The cereal company wants the cartoon characters that grace the covers of their cereal boxes to undergo the Hollywood treatment. They have publicized how these mascots are ready for their close-up as they mobilize for upcoming productions featuring Count Chocula, Franken Berry, and Boo Berry.

The company launched a website to gather pitches from film industry professionals.  They issued a callout to professional talents on, asking for pitches from filmmakers, actors, agents, writers, and producers.

We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels.

Together, let’s captivate the hearts and minds of teens and adults.

This isn’t a contest. This isn’t a pitch for free ideas.

We humbly submit this brief to you, Hollywood.

 The cereal company has also advertised this opportunity for creatives through strategically placed Billboard. OVersized images of some of their characters were placed on Sunset Boulevard. Considering the grandeur of the corporate giant, this effort might have been launched mostly as marketing campaign since they are likely to already have the type of connections necessary for the completion of their vision.