G Herbo & Southside Deliver The Trippy "Up It" Music Video

G Herbo comes through with the trippy visuals for "Up It."

BYAron A.Jan 23, 20194.4K Views

G Herbo continues to elevate his career with every move he makes. The rapper hasn't stopped dropping off music since the release of his debut album Humble Beast in 2017. The rapper quickly followed it up with the long-awaited Swervo project which was entirely produced by Southside. Herbo and Southside make a phenomenal pairing and they're fully aware of it. The cover of Swervo pays homage to Eric B. & Rakim's Follow The Leader. Last week, the rapper-producer duo released their latest single, "Up It" and now, they've served up a new set of visuals for the song.

G Herbo and Southside deliver a trippy video to accompany their single, "Up It." Herbo and Southside are seen mobbing out while flashing their luxurious whips and diamond encrusted jewelry. The video was directed by 20k Visuals who takes the rather basic visuals and make them pop with hallucinatory effects.

Peep their new visual above and keep your eyes peeled for more visuals for G Herbo.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.