Reebok recently introduced their first knit sneaker, the Zoku Runner and they tapped Future to be the face of the campaign, headlining Reebok-sponsored events in London and New York City.

The Future-promoted Zoku Runner draws on inspiration from classic Reebok silhouettes from the ’70s, ’80s and ’90s, featuring the ever-popular sock-like knit construction, resulting in a super lightweight feel. 

When translated from Japanese, Zoku means "to be continued" or "to be part of a tribe," which plays into the sneaker's theme of drawing on inspiration from Reeboks of old while continuing to innovate. 

The Zoku Runner, available in seven total colorways for both men and women, is now available at and retailers worldwide for $115.