Future Appears As Alter Ego Hndrxx In Reebok Aztrek Commercial

Reebok continues its partnership with Future.

BYAlexander Cole
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Roy Rochlin/2018 Getty Images

When you think of all of the sneaker brands Future would collaborate with, Reebok isn't exactly the first one to come to mind. When it comes to rappers linking up with footwear brands, Nike and Adidas seem to have the market on lock. However, thanks to Reebok's willingness to collab with high fashion stables like Vetements, it only seems natural that Future Vandross would want a piece of the Reebok action. In their latest bid to promote the Reebok Aztrek running shoe, the brand has enlisted Future once again for a commercial, where Future explains the difference between himself and his alter ego Hndrxx.

When explaining the difference between Hndrxx and Future, the rapper says Hndrxx is "just like a vibe, you don’t know what you’re going to get," while Future “is more tough, he’s got that wall up. More direct, what’s more expected.”

Throughout the commercial, you see Future and Hndrxx dressed two completely different ways, although both are rocking a fresh pair of Aztrek's. 

If you're looking to cop a pair of Aztrek's you can head over to Reebok's website and cop them for $130 USD.

What do you think of Future's collaborations with Reebok so far? Will you be copping anything?


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.