No more Jumpman for Future.
Future has officially announced a new endorsement deal with Reebok, joining a roster that includes Kendrick Lamar and Swizz Beatz. Naturally, he made the announcement by taking the stage this weekend in a new white and black Reebok Instapump Fury and posting the shots to his instagram page.
He also added:
I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.
The move confirms Reebok's dedication to working with hip hop artists and just like the other artists before him, Future will be collaborating with Reebok for his own sneaker in the near future.
Todd Krinsky, the Global Vice President of Reebok Classic and Entertainment, had this to say about the newest member of the Reebok family.
Future exudes the type of fearlessness and authenticity that Reebok Classic stands for. This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!