It's the most wonderful time of the year, especially for sneakerheads. Foot Locker's seventh annual "Week Of Greatness" is officially upon us, as the company continues its legacy of debuting a lineup of the most globally sought-after sneakers, apparel and accessories.

In celebration of the global sneaker culture, Foot Locker has today introduced their #BecauseSneakers campaign (video shown below) which features several notable sneaker enthusiasts including Meek Mill, Paul George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C, Nigel Sylvester, Haha Davis, DJ Khaled and his son Asahd.

The specially-curated Week of Greatness product lineup will begin dropping this Saturday, November 17 across the Foot Locker family of brands including, Foot Locker, Kids Foot Locker and Lady Foot Locker both in stores and online. Check out Foot Locker's Release Calendar and Launch Locator to find drop dates and release procedures for the hottest launches.

Foot Locker's Week of Greatness will also be brought to life through a week of immersive experiences for consumers in select global cities, including Berlin, London, Los Angeles, Milan, New York, Paris, Toronto and more.

Activations include: 

Nov. 15: Timberland x Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for Milan on Nov. 22. 

Nov. 16 – 18: Foot Locker and Nike come together to present the Gold Room, a New York Sunshine gallery inspired by the Nike Gold Pack. Visitors will have early access to the Nike AM 97, AM Plus and Vapormax Plus. The gallery will be featured at two locations, in NYC and Toronto. 

Nov. 20: In partnership with adidas, Foot Locker’s Hollywood & Highland Flagship in Los Angeles will feature a vault-like escape room experience where shoppers can try and escape from the vault with the adidas Ultra Boost “Medal” Pack in advance of the drop. 

Nov. 22: Reebok 3:AM activation in Paris with Betty Autier, unveiling the inspiration behind her Reebok shoe design. 

Nov. 22 – Dec. 6: Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with any Puma purchase, while supplies last.