Foot Locker launches latest “Discover Your Air” campaign in celebration of Air Max Day.
Nike's annual Air Max Day is quickly approaching (3/26), and Foot Locker is celebrating the event with its own cable network-inspired programming dubbed the "Discover Your Air Network."
According to Foot Locker, the DYA Network is comprised of four marquee shows reminiscent of the 90’s that highlight different generations of the Nike Air Max for fans of each silhouette.
Per today's press release:
"To bring this bespoke content to life, Foot Locker has tapped an impressive lineup of talent and influencers across style, pop culture, comedy, art, sports and more, with Shiggy, Rosalyn Gold-Onwude, Jared Goff,Johnny Hekker, Jacques Slade, Tyree Dillihay, Emily Oberg, Dan Rue, Chico Bean, Corey Charron, Dylan and Dakota Gonzalez, Gene Steratore, Brendan Dunne, Kid the Wiz, Tony D, Brittney Elena, Gashi and Swoosh God."
The network will include the animated show "The Air Pair," the fitness show "Airobics," the sitcom "Air It Out" and the news program "DYA Shoe Tips." Consumers will be able to view the content from the DYA Network on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.
Foot Locker and Nike will also launch "Air Max Supply," a home shopping program airing exclusively on Twitch from Foot Locker's Houston Galleria location.
Of course, Foot Locker will be releasing a plethora of Air Maxes in celebration of Air Max Day, including the "Throwback Future" collection consisting of the Air Max 95, Air Max 97 LX, Air Max Plus, Air Max 270, Air Max 720, Air Max DIA, Vapormax and Vapormax Run Utility.