Ne-Yo has been heavily promoting his new album R.E.D. which is his fifth studio effort and is in its first week of sales.  Early numbers are showing that the R&B singer is on pace for his lowest debut week yet. 

The buzz has been good around Ne-Yo's album with critics and fans embracing the work, but it seems not enough of them are actually buying units as HDD (via HHNM) is projecting numbers around 50-55k for the first week of sales. 

To put it in perspective, his last album Libra Scale moved twice that in the first week with 112k.  This is a change over the past few months as we had been seeing hip hop sales decline, but R&B sales continue to perform relatively well.