Ne-Yo's album "R.E.D." is projected to sell just over 50k units in its opening week, which is comparably low for his other album debuts.
Ne-Yo has been heavily promoting his new album R.E.D. which is his fifth studio effort and is in its first week of sales. Early numbers are showing that the R&B singer is on pace for his lowest debut week yet.
The buzz has been good around Ne-Yo's album with critics and fans embracing the work, but it seems not enough of them are actually buying units as HDD (via HHNM) is projecting numbers around 50-55k for the first week of sales.
To put it in perspective, his last album Libra Scale moved twice that in the first week with 112k. This is a change over the past few months as we had been seeing hip hop sales decline, but R&B sales continue to perform relatively well.