Eminem is capitalizing on his new album by dropping some fresh merch.
Rivaling The Carters by releasing one of the most surprising bodies of work this year, Eminem clapped back at his critics by dropping what appears to be a return to form. Many of his haters target the living legend for his age and experience, calling him "washed" but Em had a response to those people on Kamikaze, the project that he released from out of nowhere last night. Alongside the new record, Shady decided he should give his most loyal fans a gift by releasing a new collection of merchandise.
Available now on his official website, Marshall Mathers is putting on for fans of physical music, as well as the real OG's who still use cassette tapes, by offering CD's, vinyls and cassettes of his latest album. Kamikaze may not even be 24 hours old yet but fans are already touting it as one of his better projects from the last few years. Those same supporters will likely be clamoring for some new merch to show their love for the artist, which they can now cop. A decent selection of clothing is available too as caps, beanies, hoodies, jackets, and t-shirts are all on the site and considering the cooler months are just around the corner, we have to say the marketing strategy is pretty impeccable on that front.
Check out the full capsule here and let us know if you're checking out your cart with any new gear.