In an interview with NPR, Earl Sweatshirt says Sony messed up his entire album launch.
Earl Sweatshirt is not happy with the management at Sony Music. His latest album, I Don't Like Shit, I Don't Go Outside dropped yesterday (March 23), only a week after it was announced. On the same day of the announcement, Earl went on Twitter to express his discontent with Sony, saying: "I WOULD LIKE TO PERSONALLY THANK @SonyMusicGlobal 4 FUCKING UP THE ROLL OUT PROCESS OF MY SHIT. SOMEONE GOTS 2 PAY 4 THEIR MISTAKES !".
The next day, the video to "Grief" was released, which was another error on Sony's part, says Earl. Today, in an interview with NPR, Earl explains what happened. Apparently, Earl wanted the "Grief" video to go live on his website Monday, but, instead, Sony released all the album information, including: the cover art, tracklist, features, and release date. What's more, they waited until the next day to put out the "Grief" video.
As Earl considers I Don't Like Shit, I Don't Go Outside his proudest work to date, he has no issues continuing to express his discontent with his label: "Brah, I was devastated," he told NPR Music. "I've never been behind myself this much. So for them to not treat as importantly as I was treating it was just like — I couldn't help but to feel a little disrespected, you know?" Apparently, in the aftermath, Sony expressed little remorse for the way things panned out: "Like, y'all got an F. It's not chill. Like, 'You're in the red zone.' And no one acted like they were in the red zone."
Read Earl's frustrated tweets below, and read today's full interview with NPR here.