Make em' say "Ouuuuu!"
While Seinfeld is largely considered the "show about nothing," E-40 has come through with a song covering similar ground. Stemming from his recent drop The Gift Of Gab, which alludes to his undeniably infectious vernacular, "Ain't Talking Bout Nothin" finds Vince Staples and G Perico assisting the Bay Area legend for good measure. Employing the classic hip-hop video approach, the three rappers post up in unison, exuding menace whenever the occasional merits. Given 40 Water's propensity for shoving rifles into people's mouths, that's often.
With fluid, fast edits and an appealing colour palette, 40's clip is an enjoyable if unchallenging watch. Those in the know can attest to the bounce, and will no doubt let out a boisterous "OUUUUU" in E-40's honour. Plus, it's nice to see Vince Staples in action once again, given his relative silence since last year's Big Fish Theory. Peep the visuals now.