Dwayne "The Rock" Johnson Reveals Massive UFC Sneaker Deal

UFC fighters will be wearing Project Rock sneakers, moving forward.

BYAlexander Cole
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Amy Sussman/Getty Images

Dwayne "The Rock" Johnson is one of if not the biggest star on the planet right now. He is being cast in a ton of shows and movies, all while continuing to be a sports icon. As it stands, The Rock is also working on bringing back the XFL, while also pushing his Project Rock sneaker line with Under Armour. In fact, the Project Rock brand is so strong right now, that Johnson is now partnering with the UFC on a multi-year deal that will have all UFC fighters wearing his gear.

The Project Rock BSR training shoe and slides will now be part of every UFC fighter's wardrobe. The combatants will be wearing this gear at UFC 270 on Saturday night, and according to Sole Collector, a Project Rock BSR 2 will be released closer to the summer. These shoes will be available to the public, and it seems as though the release dates will be available soon.

Dwayne "The Rock" Johnson Reveals Massive UFC Sneaker Deal
Amy Sussman/Getty Images

"UFC athletes are amongst the greatest, toughest, focused, most disciplined and hardest training athletes on the planet. Every walk to the iconic Octagon by a UFC fighter is fueled with passion, mana and the deep desire to establish their dominance and LEGACY," The Rock wrote. "Being “the hardest worker in the room” isn’t just a catchy slogan. It’s my life But it’s not just my life. It’s the life and soul of every man and woman that competes in the UFC."

Stay tuned to HNHH as we will continue to bring you the latest updates on this collaboration.



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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.