Dunkin is teaming up with Post to release coffee-inspired cereals that will be available in grocery stores in late August.
The company will be selling its popular Caramel Macchiato and Mocha Latte coffee flavors as cereal equivalents. The cereal will even include a "caffeine equivalent," which will be approximately 10 percent of what you'd get in a cup of coffee. The Caramel Macchiato is expected to contain crunchy cereal pieces as well as caramel-swirled marshmallows, while the Mocha Latte will have crunchy cereal pieces with a mix of chocolate- and latte-swirled marshmallows.
Post's brand manager of cereal partnerships, Josh Jans, released a statement regarding the new product.
"Coffee and cereal are the ultimate breakfast go-to's, ranking as the top two most consumed items to help people start their day,” Jans said. “Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavor right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste.”
Dunkin's new cereal products are expected to sell for $4.29 a box and be available as stores including Walmart, Stop & Shop, Publix, Wegmans, Albertsons, Food Lion, and others.
[Via]
