Producer Drumma Boy has recently opened up a brick and mortar storefront in Atlanta in the orm of his House of Fresh boutique, officially opening its doors on October 7th.
“Growing up in South Memphis, I was surrounded by older clean fashionable styles," Drumma Boy recently revealed, touching on his origins in the realm of fashion. "My mom would have big brunches on Saturday, and I would wake up and Issac Hayes would be in the living room. I also had an older brother who already had the latest trends and brands so it motivated me at a young age to always be ‘fresh.’ Started getting into a lot of trouble in South Memphis and ended up moving to the suburbs."
House of Fresh, located in the northwest region of the city, is currently pushed as a boutique that dons "a selection of top fashion brand-names & sneakers for men, women & kids," and it's only been a long time coming for the Tennessee-reared beatsmith whose heart also lies in the fashion industry.
"I would always relate to the Fresh Prince Of Bel-Air. Known for being funny, having the latest trends and all the pretty girls. I always wanted to have my own clothing line like Jay Z, Russell Simmons, Diddy, etc. and once I became a celebrity, I used my name as an opportunity to start being sponsored by some of my idols. ...I picked up a sponsorship from Diddy himself rocking Sean Jean three-piece suits," he further added of his ventures into the market of clothing his. "I also connected with Tony Shellman doing branding for Parrish by 24. I began linking up with Travis Barker repping Famous Stripes, connecting with Drama doing continuous work with Young & Reckless, and making major moves with Popular Demand and Creative Recreation shoes."
Naturally, he allowed the busniess side to pair up with his passion for the industry as he further details.
"After a while I started to feel like I'm bigger than a walking billboard, or a free clothing rack, and began presenting ideas for clothing companies that eventually landed me my own clothing line," he continued. "Throughout the process of learning the business and running my own setup at tradeshows across the U.S, I gained relationships domestically (and internationally) that allowed me to successfully move into the retail world as well. It feels great being able to touch people with taste and fashion as I've done with music."
For those in the city or plannin a stop, House of Fresh is currently located at 1170 Howell Mill Rd. NW Atlanta, GA 30318.
