T-Mobile is stepping up their promo game, enlisting Drake and his "Hotline Bling" dance moves for their Super Bowl commercial. You knew a cellphone provider was going to capitalize on this record sooner than later.
In the ad, Drake is seen busting his moves in a yellow-lit box for the "Hotline Bling" video, before some T-Mobile executives cut him off with a few simple changes to the lyrics, in order to plug their company. "I love changes," Drake says sarcastically, "These changes don't ruin the song at all."
Watch the commercial above. We're sure to see some more creative marketing schemes for the Super Bowl as we approach Sunday.
