Drake's and his team are working on an OVO store.
Drake's OVO imprint has become a brand in and of itself, as most crew/labels are warrant to do these days. OVO has done several capsule collections in the past, most recently, OVO teamed up with Capcom for a street fighter inspired line of clothing. He's also done pop-up shops for OVO-branded clothing in the past, but soon he'll be making OVO a permanent fixture in Toronto with a flagship store.
The Toronto rapper teased the store on his Instagram over the weekend, revealing a photo of the outside of the shop. The OVO owl is the store's only sign, while the interior is covered by OVO owl-themed paper, as it's still a work in progress. Drake's right-hand man and creative director Oliver El-Khatib is in charge of the endeavor, he also posted an image of store front on his Instagram account.
Drake says that the store is opening soon, so stay tuned for more details.
[Update: Store Opens Tomorrow]
This just in, the OVO flagship store that’s going down in Toronto will officially be opening tomorrow, December "Sixth".
Tonight, the OVO imprint decided to release the store's new lookbook, along with the address and time. Located at the same spot as this Summer’s OVO pop-up shop, 899 Dundas St. W, fans can arrive as early as 11 AM EST tomorrow to cop their fresh OVO gear.
By the look of it, things will be very similar to past merch that the OVO store has sold, including more hoodies, pull-overs, tees, and hats (see gallery above).
For those of you who can't make it to the "Six" anytime soon, you'll be able to cop the gear online this Tuesday, December 9th. Check out the gallery above for a quick look at whats available.