Adidas Originals launches Donald Glover Presents.
Adidas Originals and Donald Glover have officially launched "Donald Glover Presents," which includes a range of new products alongside the premiere of a series of short films.
Donald Glover Presents reimagines three classic Adidas styles, the Nizza, the Continental 80, and the Lacombe, all of which are built on white canvases. According to Adidas Originals, with a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections.
"Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."
The shoes feature a series of deconstructed details, such as uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting. Additionally, the edges of the canvas are not stitched down, allowing them to fray over time.
Further bringing the theme of wear to life, a moth - the symbol of the collaboration - appears on the heel bumpers and insoles of the footwear. Each pair is packaged inside an inside-out Adidas Originals box that opens with a tear strip and comes equipped with three sets of custom shoelaces designed to fringe with wear.
As mentioned, Donald Glover Presents will also include a series of short films, starring Glover and actress-comedian Mo’Nique with a cameo by professional skateboarder Na-Kel Smith, produced by Sylvia Zakhary of Mamag Studios with Wolf Taylor and Fam Rothstein of Royalty and Wolf and Rothstein.
The films, written by Sam Jay with Jamal Olori of Royalty, bring to life a story of defiance, subversion, and creative expression. Embracing acts of fate as opportunities for honesty, growth, and understanding, the films show that worn shoes are not merely “dirty”; they are a reflection of one’s personal experiences. The series is directed by Ibra Ake of Royalty, supported by creative consultant, Sing J Lee of Mamag Studios.
All three sneaker collabs will be available globally on April 26. Take a look at the short film below, followed by some additional shots of the kicks.
All three styles will be available globally on April 26th.