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Director X Defends Drake's Goofy Dancing In "Hotline Bling" Video

By
  Dec 24, 2017 13:39
  12K Views
Drake's "Hotline Bling" video gets broken down by Director X.

If Drake is considered to be rap's most memeable rapper, then "Hotline Bling" is undoubtedly his most meme-worthy music video performance. Those light-up boxes, quirky dance moves and that random call center at the beginning all add up to one of social media's continued fascinations when it comes to the career of Canada's prized rap export. In a new behind-the-scenes video with Genius, the man who helmed the visual, Director X, took some time to break down one of the decade's most iconic videos.

One of the biggest things Director X does is come to the defense of Drake's dance moves in the music video, the kind of goofy house party fare that would certainly get you stared at in a nightclub. However, in the filmmaker's mind, that aspect of the visual is crucial to its success and staying power. 

“What would this video be without the dancing?” he said. “It’s him by himself on a f**king weird set and he turns it all the way up. What this shows you is that what matters with dancing more than anything else is that you vibe and have fun. That’s what people care about. How many times you’ve been at a party and someone is just f**king around and you, ‘Ayyy!’ It’s not the best dance in the world. The vibe is right, the energy. There’s an energy that you radiate when you do this. So, he’s dancing.”

Another aspect of the production that sticks in Director X's mind is the fact that Drake, a man who usually exercises control over the look of his music videos, differed to the veteran filmmaker on this one. “This one was one that they called me," he explained. "Like, ‘There’s a moment going on here we needed to capture it. And we like your Sean Paul and performance videos that we grew up on. And instead of us coming to you, you tell us.’”

Where does "Hotline Bling" rank in Drake's music video canon? Let your voice be heard in the comments.

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Music News director x Drake Hotling Bling video dancing defend behind the scenes
15 Comments
top comment
Russell Westbrook
- Dec 24, 2017

This is definitely not one of the most iconic videos of this decade

MasterLight
- Dec 25, 2017

Top comment is delusional

Drake's goofy ass dancing was grade A marketing & helped propel that song to the heights it reached. That showcased the power of meme marketing at it's finest.

YeThaGoatt
- Dec 24, 2017

2015 called and wanted its article back.

Real Nigga Lil Pump
- Dec 24, 2017

Drake is the perfect example of when the pen is mightier than the sword. GOAT.

The Grinch
- Dec 24, 2017

That video is classic, there’s nothing to defend.

Marcy Hood
- Dec 24, 2017

HNHH the type of niggas to write "Drake sneezes at Wyoming festival 2017: Wyoming festival was great, but nothing was greater than seeing Drake give a classic unexpected sneeze while performing Portland. It was an amazing sight to..." Smh...

Russell Westbrook
- Dec 24, 2017

This is definitely not one of the most iconic videos of this decade

MyAlias
- Dec 24, 2017

I think it is tbh. The memes that vid generated were amazing

YeThaGoatt
- Dec 25, 2017

@MyAlias : You ain't a music fan if you value memes more than quality, production, plot etc.

Prizzy
- Dec 24, 2017

Hotline Bling>>all songs on Revival +DAMN

Master Roshi
- Dec 24, 2017

And this kids is why you should never do drugs ^^^

Bell
- Dec 24, 2017

The dance helped get him to 1 billion views on YouTube. That IS NOT an easy feat. Whether people hate it or loved it, I believe it done its job.

Prizzy
- Dec 24, 2017

No no no no bro your wrong its the other way Drake actually made the dance get to 1.5billi yt views cus he a legend like dat. You welcome 😊😊

Slimjesusthatnigga
- Dec 24, 2017

Drake made the song a classic with his superior dancing skills. He dances better than mj and Chris brown combined and that's facts only.

Prizzy
- Dec 24, 2017

He fucks the baddest bitches too bro hes the dictionary definition of a perfect man

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