Italian retail clothing company, Diesel, has been firing back at numerous Twitter users who are simply shocked that the company has selected Nicki Minaj for their new #DieselHateCouture collection. The new campaign targets online bullying and has chosen acts like Gucci Mane, Bella Thorne and more to front clothing with the most hateful messages they have received on social media. 

"[Nicki Minaj] as an anti-bullying beacon??? Bringing issues to light HOW?? By showing ppl what NOT to do? Lmao this a whole joke," a user tweeted. The 40-year-old company responded saying: "We’re here to support anyone who’s getting hated on, and Nicki is one of them." 

few months back Nicki instigated death threats on a woman named Wanna Thompson after the Toronto based writer wrote an article sharing her opinion on Nicki's lyrical content. Nicki's private DMs to Wanna were filled with all kinds of hateful words. “Eat a d*ck you hatin ass h*e," Nicki sent to Wanna. More recently, Nicki's Queen radio has been her place for putting people on blast with her weekly "Cocksucka of the Week" awards and the venting of her true opinion about Cardi B

With all combined, and more, the Twitter reactions keep piling and Diesel keeps responding. Check it out below and let us know what you think.