Diddy recently published a "Black 100" list of leading figures in the industry who inspire him and surprisingly he didn't add his own name, considering the amount of success he's seen recently. The REVOLT TV owner is killing it with the State of the Culture series, and his Bad Boy Records represents some chart-topping artist right now. Another success to add to his resume is the new flavour of CÎROC vodka he's rolled out for a limited time.

Diddy tells Billboard that vodka sippers can now get their hands on a Black Raspberry flavour. "I am bringing people the flavor they never knew they needed! CÎROC Black Raspberry,” he tells the publication. “It's smooth, delicious and it's sexy. This new, limited edition drink will elevate any celebration.”

The taste is described as being "masterfully infused with a distinctive blend of Black Raspberry and other natural flavors " and the offering is packaged "in a sultry all black bottle with sleek metallic gold lettering, commemorating a winter midnight celebration."