It appears The Weeknd might've secretly signed R&B singer Black Atlass to his XO Records imprint.
It looks like the Weeknd might've secretly added another talented R&B singer to his XO label. Thanks to the investigative work by HHNM, R&B singer Black Atlass appears to have signed with Abel’s XO Records recently.
Not only does Black Atlass mention XO Records in both his Instagram & Twitter bios, but his new single “My Life” which just dropped on iTunes last week, shows that it was distributed via XO Records as well. In addition to that, Black Atlass has also made a cameo in The Weeknd’s video for “Secrets” last year, and starred alongside Abel in some Puma ads last October. So while the signing hasn't been officially announced, it does seem to be true.
We’ll keep you posted if an official announcement eventually is made. In the meantime, check out the screen shot (below) of the XO Record distribution and peep his twitter & IG bios for further proof. (Included below are a couple Puma ads in which he and Able are also featured in as well.)