Death Row Records Celebrates 30th Anniversary With Official Online Store

Death Row Records celebrates 30 years with their first-ever online store including merch, vinyl, cassettes, NFTs, and more.

BYAron A.Mar 30, 20213.6K Views

90s pop culture was defined in many ways by the iconic Death Row Records. Though now-defunct, the roster that included Snoop Dogg and 2Pac, with Suge Knight and Dr. Dre serving as co-founders, offered some of the most profound rap music to exist during that time. The empire ultimately crumbled following the departure of Snoop Dogg and Dr. Dre and the passing of 2Pac but we can still agree that what was created during those peak years is timeless.

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Suge Knight might be behind bars but Hasbro's acquisition of Death Row Records under Entertainment One has led the company to bring its operation into the 21st century. This week, Death Row Records launched its first official online store commemorating 30 years. The online store gives fans the opportunity to finally cop some official merch, rather than the bootleg tees and hoodies that have been making rounds. Additionally, there are also vinyl, CDs, and cassettes of the classic records available for purchase. As for the merch, there are also beanies, long-sleeve shirts, and snapback hats available. There are also NFTs on sale, as well.

Death Row was back in headlines earlier this year after it was revealed that the co-founder of the label, Michael "Harry-O" Harris, was released from prison. Snoop Dogg was among those who pushed Trump to commute Harrus from freedom.

Check out the official Death Row website to check out their merch.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.