It feels like his brand new album Better will go a long way in solidifying Deante Hitchcock as one of the game's crucial emerging players. Should you be interested in catching an album that might have gone under your radar, you can check out the project right here. While there's plenty to unpack, it's hard not to be drawn in by "Attitude," featuring fellow Atlanta rapper Young Nudy (who also happened to drop off an excellent album earlier this year).
Produced by Brandon Phillips-Taylor, the instrumental combines a classy piano progression with urgent pizzicato plucks and midwest-inspired synth whines. "Dead to the world, I ain't even get a funeral," he spits, riding the beat with confident swagger. "See this life black and white like Zoboomafoo, tryna figure it out like a Rubik’s cube." In many ways the perfect counterpart to Hitchcock's dexterous delivery, Nudy anchors the track with his signature off-kilter flow; at times he stutters his lines, stretching bars to land in an unpredictable fashion.
Do yourself a favor and check out Deante Hitchcock's Better right now, and sound off in the comments -- do you think this album deserves some time in the spotlight?
You been out doing you, I been outdoing you
Smoke a blunt, meditate like the Buddhist do
Chip on my shoulder, but fuck it that’s usual
Boxed in, I can’t work in no cubicle
Dead to the world, I ain't even get a funeral
See this life black and white like Zoboomafoo