Ever since his "I Arise Because" beat showed up on an A$AP Ferg song last year, the UK's Danny Seth's been slowly ushered into the world of American hip hop, namely via a series of stunning SXSW shows. Now he's prepared to roll out a new project by the name of Perception. Here's the first track we've heard from it, "Never Forget," also featuring Jimmy Johnson.
In a press release about the project, Seth explains:
“The word Perception has so much depth and meaning to it, especially when it comes to my story and the album. I always felt like even before people listen to my music they will always have a preconceived perception about me, I'm white, Jewish and from London trying to take on the U.S. Hip Hop scene. So the whole ideology of the tape is, leave your thoughts and notions behind and let my music change your perception, because when you close your eyes your ears open up."
Let us know what you think.
My wife came straight off a runway
Not the same one as the fuckin' private jet
And if you ain't got the message still
I'ma let my brother Jimmy sing the rest