Adidas unveils the first primeknit hoodie.
Adidas today introduces 36 HRS, the latest collection from Adidas Athletics featuring the first fully Primeknit hoodie and pants. According to Adidas, the 36 HRS line, designed for athletes on the move, contains the most premium materials in a Z.N.E. to date.
To introduce the new collection, Adidas partnered with the CNCPTS retail team in Boston to create and host a fully immersive event spanning across 36 hours.
To further unveil 36 HRS, Adidas Athletics is launching a campaign featuring a number of their biggest ambassadors including Cowboys QB Dak Prescott, Broncos linebacker Von Miller, Rookie sensation Juju Smith-Schuster of the Pittsburgh Steelers, the number one overall pick of the 2017 NFL draft Myles Garrett of the Cleveland Browns and Gareth Bale of Real Madrid among others.
The first of its kind primeknit Z.N.E. Hoodie comes equipped with pre-shaped sleeves which provide additional freedom of movement. The breathable material makes for a comfortable travel experience and because Primeknit is light and wrinkle-proof, the hoodie and pants are easy to pack and fold.
The hoodie retails for $180 and the pants for $120.
The 36 HRS collection is available starting December 4th on adidas.com, select Adidas stores and select fashion boutiques including Adidas x CNCPTS.