Adidas has just unveiled the latest installment of the Adidas Athletics x Reigning Champ collaboration in a campaign with Dallas Cowboys QB Dak Prescott. 

The upcoming collection includes new editions of the Adidas PureBoost and Alphabounce. The circular knit speckled gray PureBoost features a leather sockliner and heel inserts, while the light gray Alphabounce features a leather sockliner, eyestays, and space-dyed engineered mesh.

Additionally, the new Athletics x Reigning Champ collection includes tees, pullovers and pants for men, tights and crop tops for women, and hoodies and Jacquard bombers for men and women that are built with a unique Primeknit weave. 

The special edition Alphabounce will retail for $140, while the PureBoost will go for $180. The apparel ranges from $45 to $210.

The collection launches globally this Friday, August 4th on, select adidas stores, Reigning Champ online, Reigning Champ flagship stores and select fashion boutiques. The footwear will drop by the end of the month in the U.S.

Check out some additional images and video below.