OVO Sound started off as the baby of Drake, Noah '40' Shebib and Oliver El-Khatib. The crew is steadily growing as the label continues to sign new talent. Those bleeding OVO blood each have an important role to play in their success. 
What is unique about this crew is the very natural and fluid way it came together. Most of the members play more than just their part in the running of OVO. Many of the members have long-running friendships. For example, Future The Prince is one of Drake's closest friends. There is something very organic about this group and this plays an essential part in their flawless management and uphill success. 
Peep our breakdown of OVO and get to know its members.