In recent years there has been a movement of emcees who have a new approach to rap. Many are products of the internet, and they differ from past generations in that their style is not dictated by region, but rather their own creation. These rappers are changing the game by throwing it some curve balls, their creativity being an unpredictable force. These newcomers have a tendency to create their own movements, rather than arrive as part of a lineage, and incorporate a certain independent aesthetic when it comes to elements of the industry like videos, artwork and production. This is the new wave of creative rappers.