Columbia is a very respectable technical outerwear brand, but they’ve never had much cultural clout. Brands like The North Face and Patagonia have long outstripped them for style. However, they’re looking to change that perception by collaborating with atmos lab, the brand behind some very dope Nike Air Max collabs.

The two brands heavily utilize Atmos’s Duck Camo pattern throughout the collection, which includes jackets, shorts, bags and pouches. Some use the duck camo all over, while others sport a two tone pattern, blocking out sections in all black. Because this is still Columbia, you know everything will have weather-resistance and other performance details.

The Prinny Peak DV Jackets (first two images) will be available starting February 11 online and at select atmos retailers, while the rest of the collection will drop later in month on February 25.