On the eve of Game 1 of the NBA Finals rubber match between the Cleveland Cavaliers and the Golden State Warriors, the Cavs have decided to unveil a couple of new logos for the 2018 season.
The logos were designed to fit with new jerseys which the team says will be revealed later this Summer.
According to the Cavs' press release,
The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11.
Navy remains a complimentary color, while black is officially introduced as a new and permanent addition to the Cavaliers color palette.
Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State.
The Cavaliers were the first team in NBA history to overcome a 3-1 deficit en route to winning the NBA Championship.
The C-Sword logo will be the Cavs primary one next season, while the navy and red shield logo will serve as a secondary option.
Check out each of the new logos and watermarks below.
