Childish Gambino is in talks with some major labels, who he feels still have a certain advantage in terms of radio play.
Childish Gambino has shown frustration with his label recently, at one point taking to Twitter and calling for Def Jam and Atlantic to sign him. Now a month later, Childish is weighing his options, trying to decide whether he'll take the major label route or not.
âI talked to some majors,â the rapper told MTV.Â âItâs really about sitting down, figuring out what they can offer."
Gambino then spoke of the advantages and disadvantages to working with majors. âA lot of powerâs been shifted back to the consumer and the artist with the Internet,â he said. âSo I feel like weâre in a position to just talk and thereâs still a lot of things that majors still understand a lot more. I think it's just about finding the right partner.â
One place where majors can really help is radio, according to the rapper. âYou donât spread without the help of radio," he explained. "Power 106 was the first to play â3005â² and from there other people heard it...It was like the #1 Shazamâd song in Compton. I donât know how it would get there without radio. Radio still holds a very special place with people. Radio is like a major thing I feel like labels still know how to do well.â
Watch the interview below.