Chief Keef is launching 43B, a new record label in partnership with RBC Records and BMG. The outfit will be helmed by Keef’s long-time manager Idris Dykes as CEO as well as Sophie Kautz as head of A&R and marketing. The label's first signee will be Atlanta rapper Lil Gnar.
“43B has been a passion project of mine for over a year and I’m ready to give artists that are changing the game a label where they can really succeed," Keef said in a press release, according to Complex. "I’ve been independent for almost 10 years, so I want to pass on my knowledge of the industry to artists who are shifting the culture so they can make it to the top.”
43B, which Keef says stands for "Forget Everybody," will work on both distribution and marketing services for artists and producers.
"We have spent the last 2 years building out this in-house team with BMG and developing a boutique & tailor-fitted framework for the label to ensure the success of our roster," added Kautz. "43B will operate on an artist-friendly model, giving our artists and producers the means to flourish in their careers."
Dykes added that the label will focus on “forward-thinking” and “innovative” ideas, which is fitting for an artist who fans recently claimed to be the most influential rapper from the 2010s.
Keef's albums, Sorry 4 the Weight, Thot Breaker, and Mansion Musick, were all released through RBC Records which was later acquired by BMG.
Lil Gnar recently shared a new project titled Die Bout It, which includes a collaboration with Keef as well as features from Lil Keed, Tory Lanez, Lil Uzi Vert, Trippie Redd, and more.
[Via]
