Weekly review of the Hip-Hop and R&B sales/charts.
Last week with the success of Macklemore & Ryan Lewis, we asked if independent artists' marketing strategy would be the new wave and replace the major labels on the charts. Â Their album The Heist saw a steep decline in sales, and might have topped out early. Â In what is one of the slowest week in Hip Hop/R&B sales of recent months, we get a semi-surprising name at the #1 spot. Â This could be a result of people saving their coin for Kendrick Lamar's good kid, m.A.A.d city, which is projected to sell huge in it's first week, or just a result of a downtime in releases while we await albums from Big Sean, and Meek Mill and were just given K.Dot's, plus an A$AP Rocky solo project is upcoming.
1) Â Â Brandy - Two Eleven: With her comeback album, and the only new name this week, Brandy makes it to #3 on the charts and moved 66,856. This is the first time the R&B veteran has been high on the charts since her Afrodisiac album back in 2004. Â It will be interesting to see if she can continue to sell high in the coming weeks.
2) Â Â Â Miguel - Kaleidoscope Dream: Â While these are admittedly modest numbers for the top-selling R&B/Hip Hop album last week, Miguel continues to surprise and impress with his steady sales. Â After netting over 29k units last week, his Kaleidoscope Dreams manages to pull in 21,064 and actually moved up the charts from #11 to #8. Â It seems the critical acclaim and good "word of mouth" is helping his album maintain momentum.Â
3) Â Â Macklemore & Ryan Lewis - The Heist: Â This is not fully unexpected as Macklemore & Ryan Lewis were able to sell so many units last week with aÂ guerrillaÂ grassroots marketing campaign to their fans. Â The Heist drops 75% in sales and goes from #2 on the charts and barely stays in the top 10 clocking in at #10 with 18,569 in sales.Â
4) Â Â MachineÂ GunÂ Kelly - Lace Up:Â Another steep decline as MGK plummets from #4 to land all the way at #22. Â The Bad Boy artist still has to be pleased with the overall sales and reception of his label debut. Â Last week in his debut week he pushed over 50k, and in his second week sold 14,521, in what is a down week in hip hop sales. Â
5) Â Â G.O.O.D.Â Music - Cruel Summer: - Kanye's G.O.O.D. Music continues to increase their sales adding 13,625 this week. Â Which is about a quarter less than the previous week. Â Expect to see a lot of G.O.O.D. Music artists on this chart with Big Sean's sophomore album awaiting release and Pusha T's solo effort around the corner.Â
6) Â Â 2 Chainz - Based On A T.R.U. Story: The smallest decline this week comes from Tity Boi who pulled in another 12,418 which is only an 8% drop from last week. Â 2 Chainz drops only a few spots and finds himself at #34.Â
Not much more of note this week, as previously mentioned it will be interesting to follow the charts and see how they evolve when the big nameÂ releases drop. Â For now it appears that R&B is really outselling hip hop, but expect to see K.Dot's GKMC atop the charts next week, and with it being aÂ digestibleÂ full album it should be a mainstay for this article for many weeks. Â