Release procedure for the Chanel x Pharrell x Adidas collab.
Pharrell's Adidas NMD collabs have been among the most popular sneakers to release this year and it there's still more in store, including a three-way collaboration with luxury brand Chanel.
The Chanel x Pharrell Adidas NMD HU Trail will launch tomorrow, Novemeber 21st, exclusively through a random drawing via the chanelatcolette.fr website. The kicks will be limited to just 500 pairs.
According to the official release page, the draw begins on Tuesday, November 21st at 4AM ET, and will be open until 2pm ET (aka 10 AM to 8 PM Paris Time). Each person is only allowed one entry, and the draw will be conducted by a court bailiff.
If your name is drawn, you will be sent an email confirmation on Thursday, November 23rd with instructions on how to purchase and pick up your shoes from colette within a specified time.