In the wave of Super Bowl ad spots gunning for our attention on Sunday, Doritos employed Chance The Rapper and The Backstreet Boys to deliver on a new rendition of the iconic boy band's " I Want It That Way" to introduce the brand's new Flamin' Hot Nacho flavor. This now marks yet another expansion of the Flamin' Hot flavor beyond the traditional scope of Cheetos. Past success includes Flamin' Hot Funyuns and Flamin' Hot Fritos.
It's as Chance takes a bite of the new chip in the video that he is transported in front of a backdrop laced in bright neon muscle cars and a large neon aircraft as he raps: "Hotter than a pot roast/Fingers on my hot chips/Red-handed, c'mon man, now I'mma need some chopsticks." Soon enough, Backstreet comes through to reprise their roles, singing their famed track's hook.
The new ad comes in time for The Backstreet Boys' DNA album, which made its official debut at No. 1 on the Billboard 200 albums chart on Sunday after moving 234,000 album-equivalent units in its first week. DNA is the ninth studio outing from the group and will be supported with a world tour that kicks off in Lisbon in May.
