Chance partnered with New Era to give the Chicago White Sox hats a fresh look.
Chance the Rapper's ever-present hat "Sox" hat double as convenient shorthand for his music collective, the SOcial eXperiment, and a symbol of his hometown pride. Chance has teamed up with hat manufacturer New Era to create three new alternate designs to the classic "Sox" logo.
Chance will be throwing out the ceremonial first pitch at the White Sox' home opener this Friday and he narrated a new the team's new motivational video to be played on their big screen ("From High Park to Park Ridge, we wear our hearts on our pinstripe jerseys.") He's pretty much their mascot at this point.
Check out the hat designs and Chance's new commercial below.