The brand repurposes the essence of the ordinary.
Champion has recently announced its latest selection of activewear-inspired clothing geared towards everyday folk. Taking style cues from athletes both on-and-off the court, as well as West Coast iconography, the "Everyday People" collection updates the brand's tried and true emphasis on comfort, versatility and heritage.
The roster of clothing includes wardrobe staples such as hoodies, sweats, and zip through jerseys in bleached washes with striped ribs. Champion also reintroduces the brand's trademark Reverse Weave crewneck sweats, lightweight nylon twill varsity jackets, as well as standout heavy satin coach jackets in newer iterations for the modern customer.
These staple pieces are clearly designed for the present day's fixation on nostalgia, from the ubiquity of Stranger Things, to Champion's reimagined sports classics that appear to be revamped versions of their 1980s precedents. It is through this collection that the brand aims to align itself with the everyday folk who favour functionality and form, while also concerning themselves with aesthetics and boldness. Champion is gunning to become a one stop shop for those individuals looking to keep things low-key this upcoming spring season.
The collection is slated to drop in February. Browse images from the collection below: