Cardi B Files Paperwork To Trademark "Okurrr": Report

"Okurrr" merchandise appears to be on the way.

BYAron A.Mar 21, 20192.0K Views

Cardi B's "Okurrr" was one of the biggest catchphrases in 2018 and now, it looks like she's getting ready to capitalize on it to the fullest. According to The Blast, the Bronx-bred rapper filed paperwork to trademark the saying for merchandising purposes such as shirts, hoodies, pants, as well as cups and posters.

Mike Coppola/Getty Images

The phrase gained tons of popularity after her appearance on Jimmy Fallon last year. While co-hosting the gig, Fallon asked the star to define "Okurrr," among other Cardi catchphrases.

"You know, it's like a cold pigeon in New York City... Okurrr," she explained before showcasing the different variations of the saying. "It depends on the situation that you're in. If somebody checks somebody, it's like...okurrr! I didn't know she had all of that in her, okurrr! It's like okaaay, but okay is played out.... We've done that already!"

Cardi not only filed to trademark "Okurrr" with three R's but she also filed documents to trademark a version with two R's.

In other Cardi B-related news, the rapper is set to make her acting debut in the upcoming stripper film, Hustlers. Cardi will be joining a star-studded cast including Constance Wu, KeKe Palmer, Lili Reinhart, and more. Filming is set to start tomorrow (Mar. 22nd).

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.