Yesterday afternoon Under Armour and Cam Newton officially unveiled the Panthers QB's new signature sneaker, the C1N, which will be hitting retailers next week.

The kicks come in an all-red "Hometown" colorway inspired by Cam's Atlanta roots, so it's only fitting that he celebrated the upcoming release with Georgia's own, 2 Chainz, at an Under Armour launch event last night.

Tity Boi took the stage to perform "Riverdale Road," and went bar for bar with Cam in front of the crowd. Check out the footage below, as well as a video clip of Cam speaking about his Atlanta roots.

For more release details about the Under Armour C1N, click here.