Burger King went way back into the vault for their Super Bowl LIII commercial on Sunday, as they dug up real footage of the late Andy Warhol from a 1982 experimental film titled "66 Scenes From America" by Danish filmmaker Jørgen Leth, according to TIME.
The footage simply shows Warhol unwrapping a Burger King Whopper and dipping it in some ketchup, while BK encourages viewers to #EatLikeAndy.
Check out the clip below.
https://twitter.com/_/status/1092248487184531456
According to Adage, Leth revealed in an interview that Warhol originally requested McDonald’s because he believed the logo had a better design, but settled for eating Burger King in the end.
As a result (and after getting approval from Warhol's foundation and those connected to Leth), Burger King was able to use the hamburger-eating footage during their Super Bowl LIII spot.
"One of the things that was unique about the negotiation was that we didn't want to change or touch the film in any way that would take away from its original intent," says Marcelo Pascoa, Burger King's global head of brand marketing (H/T Adage). "We knew that the best thing we could do would be to keep the film as intact as we could."
