Bow Wow progressed from his youth as a rapper named Lil Bow Wow, and as he continues to grow up he's decided on another name change, although this one is more drastic than simply dropping the "lil." 

The co-host of BET's 106 & Park has announced today that following the BET Awards, he will no longer be going by Bow Wow. He'll be adopting his real name, Shad Moss, as his rapper name.

Bow Wow aka Shad Moss says, "After BET awards I will no longer go by Bow Wow!" he took to Instagram to announce. "Im going by my real name ‘Shad Moss’ we made a lot of history as bow wow. Now its time for the next chapter and challenge."

"Bow wow does not fit who I am today," he wrote on IG. "I'ma father, business man, TV host, Actor, and rapper! Time for MR. Moss to take over!"

Watch his Instagram video. You can expect him to drop a new single as Shad Moss, featuring K Camp, "Right Now" in the near future.

Good move for the rapper?