Watch B.o.B.'s new "Cold Bwoy" video.
B.o.B. has shared the visual to "Cold Bwoy," which appeared on last month's WATER mixtape. In the new video, B.o.B. rides through the hood in an ice cream truck, which happens to be filled with female mannequins and their detached body parts. It's creepy and rather hilarious at the same time. As far as the record goes, though we know B.o.B. is No Genre, we're feeling the trap sounds he's experimenting with on "Cold Bwoy."
Also today, B.o.B. announced a new project: F.I.R.E. (False Idols Ruined Egos). The Atlanta rapper recently aired his grievances with Atlantic Records, admitting he feels "suppressed" by the major label, so the nature of F.I.R.E. is unclear. Whatever it is, hopefully no label politics get in the way of its release.