Not a good look for the BBB.
LaVar Ball's Big Baller Brand has reportedly received the lowest possible rating from the Better Business Bureau, a 105-year-old non-profit organization that monitors businesses across the country to help protect consumers.
According to TMZ Sports, ever since the launch of the Big Baller Brand, the complaints have been rolling in from consumers who received the wrong items or simply didn't get their orders at all.
As a result, the Big Baller Brand now has an "F" rating with the Better Business Bureau. The Bureau reportedly reached out to Big Baller Brand twice to help them deal with their ongoing issues, but no one at LaVar's company ever returned the calls.
Blair Looney, CEO of Better Businuess Bureau Central, tells TMZ Sports:
"This is very definitely substandard normal business practices for anybody."
"As a result of the repeat pattern of complaints, the volume of complaints, Big Baller now has an F rating with the BBB, which is the lowest rating possible in the BBB system."
LaVar Ball's BBB reportedly has 41 negative reviews and zero positive, with 33 formal complaints on file, according to the report.
Lonzo Ball's signature sneaker, the $495 ZO2 Prime Remix, is the most talked about item from the Big Baller Brand but there's also an entire apparel collection dedicated to the Lakers rookie, including Illmatic-inspired hoodies available in both grey and black, for $85 each. All of the hoodies in the ZO2 Collection are priced at $85, while the t-shirts are going for $55. Snapbacks and dad hats with Lonzo's ZO2 logo on the front are also available now for $50 and $60, respectively.